‘Ahead of the summer season, the ‘Brâncuşi’ Gallery at 1 Belgrave Square sets the scene for a new exhibition entitled ‘Facebook Obsession’ and signed by Florica Prevenda, one of Romania’s most original contemporary artists. Comprising a selection of striking collage works that speak about identity and relational challenges in the context of technologically mediated communication, the exhibition will be opened by the artist herself, with a revealing journey through her work.
“In ‘Facebook Obsession’, human faces and shapes built from overlapping unities and material elements are represented alongside the well-known trademarks of the most successful 21st century social network, with almost 2 billion users at present. Accessible and encrypted at the same time, the issues brought forth by these works have open meanings. The individual’s face – signifying his identity or persona either way – is at times deconstructed by the ‘network’, caught in its net and transformed into a matrix of data, other times superimposed and even obscured by it, while in some cases disclosed and highlighted by the surrounding composition. This is visible also from a chromatic point of view, the artist employing a range of intense colours varying from the chill, deep blue of the social network to the more warm and lively colours of red, orange or purple. The face-book becomes a registry of masks, masks worn in front of others, of more or less elaborated interfaces used by real persons, with genuine social interactions and emotions, or by fake persons, identities created in order to spread fabricated information or false news.” – Diana Ursan’ (RCI)